The Fit List

Wired to Care, Dev Patnaik with Peter Mortensen

how companies prosper when they create widespread empathy

Blog: http://www.wiredtocare.com/

Groundswell, Charlene Li and Josh Bernoff

winning in a world transformed by social technologies

Blog: http://blogs.forrester.com/groundswell/

The New Rules of Marketing and PR, David Meerman Scott

how to use new releases, blogs, podcasting, viral marketing, and online media to reach buyers directly