If your promoting a new product you better find a unique way to do it, and if you really know what you are doing, you’ll get people talking about it, for FREE. We can all learn a lesson or two from DiGiorno, who came up with a really cool way to launch their new product, flatbread melts.
Check it out…
Hungry? Free DiGiorno Flatbread Melts Are Always an Option, YUM!
- And the best part…it’s not only a free lunch, but you get a free ride to get it!
If you really want people to try your new product, why not make it easy, appealing, and the best part…free? DiGiorno had branded bike taxis driving up and down Michigan Ave. downtown Chicago for a few hours during lunch offering hungry Chicagoans a free ride to a free lunch.
DiGiorno could have stood at the end of our local supermarket isle and handed out free samples of their flatbread melts. Instead, they took a creative approach, making their new product virtually irresistible. The return on their creativity? Free publicity and happy customers who instantly fell in love with their brand and their product. Now that’s what I call priceless!
Have you fallen in love with a brand recently? I would love to hear why.
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